Editorial

Bound by time: A Watch for Every Moment

The Bound Collection redefines timeless design with sleek lines, a curved rectangular case, and a seamless fit. A watch made to move with you.

Classic Multi-Eye: A Watch That Tells More Than Time

The Classic Multi-Eye Watch redefines versatility, combining classic design with a bold multi-eye dial.

Inside the craft

Designed to stand the test of time

With a legacy of Swedish craftsmanship, our collection embodies minimalist design, precision, and timeless elegance.

Pavé Perfection: Subtle Sparkle for Every Occasion

The Pavé Collection captures the essence of understated elegance with close-set crystals for added brilliance.

The Bold Brilliance of Crystal Link

Where industrial edge meets refined elegance. The Crystal Link Collection is a statement of strength, adorned with light-catching brilliance.

The Iconic Automatic: Where Design Meets Function

The Iconic Automatic brings you unmatched quality, featuring an elegant enamel dial and an advanced self-winding mechanism.

How to Wear a Watch with Long Sleeves

A watch should feel like a natural part of your outfit. Long sleeves don’t have to get in the way,...

How to Wear Men's Bracelets with a Watch

A watch and a bracelet can complement each other beautifully, adding personality and style to the wrist. The key is...

Can Women Wear Men’s Watches?

Absolutely. Watches have never truly belonged to one gender or the other—and today, more women are choosing men’s watches for...

On Which Wrist Should a Man Wear His Watch?

A watch is a part of your personal style – a reflection of who you are. But when you first...

The best watch band materials for every activity

The right watch band doesn’t just complement your outfit—it also needs to fit your lifestyle. From intense workouts to office...

How to choose a watch for a woman – A stylish guide

Choosing a watch for a woman is more than just picking a timepiece—it’s about finding a stylish accessory that reflects...

How to Wear Bracelets With a Watch – A Style Guide

Pairing bracelets with a watch can elevate your look—turning a simple accessory into a stylish statement. But there’s an art...

On What Wrist Does a Woman Wear a Watch

Ever wondered which wrist is the "right" one to wear your watch on? Spoiler alert: it’s totally up to you!...

How to Wear a Tennis Bracelet With a Watch

Wearing a tennis bracelet with a watch can elevate your look, adding a touch of elegance to any outfit. The...

How to Wear Statement Earrings – A Bold Accessory with Big Impact

Statement earrings are one of those accessories that can completely transform your look in seconds. From adding drama to your...